Doctors to prescribe generic medicine rather than branded drugs

PM Narendra Modi is making it mandatory for doctors to prescribe generic drugs rather than branded drugs that are more expensive. This mandatory code is being vetted by the law ministry. Violating this code may even lead to cancellation of license. This Uniform Code for Pharmaceutical Marketing Practices (UCPMP) will be legally binding on all stakeholders through an executive order after the law ministry approves it. This code applies only to he pharma industry.

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